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Did you hear? T-Mobile is suing property and casualty insurance company Lemonade over its use of the color magenta. If that sounds ridiculous, well, it kind of is on the surface, but as any marketer knows, color is a key component of a brand's visual identity. Color trademarks play an important role in preserving the … Continue reading T-Mobile goes after Lemonade for color trademark violation
Raise your hand if people have ever given you a blank stare when you tell them you do PR. (Me! Me!) A number of you probably have your hands raised too. And if you do, this article may be useful. It’s not that people haven’t heard of PR so much as that they just don’t understand what it is. … Continue reading PR basics for the uninitiated
April M. Phillips, APR 