Did you hear? T-Mobile is suing property and casualty insurance company Lemonade over its use of the color magenta. If that sounds ridiculous, well, it kind of is on the surface, but as any marketer knows, color is a key component of a brand's visual identity. Color trademarks play an important role in preserving the … Continue reading T-Mobile goes after Lemonade for color trademark violation
April M. Phillips, APR 