I'm not panicking or particularly stressed right now, even though the world is ablaze. Here's a little of what's helped me cope.
Author: April M. Phillips, APR
Practical work-from-home tips from someone who knows
To say that we are living in a new world is an understatement. COVID-19 has upended normalcy and routine for people around the globe. Many are finding themselves hunkered down at home in a “new normal” that involves homeschooling, working from home and learning just how many toilet paper squares are really needed for the … Continue reading Practical work-from-home tips from someone who knows
T-Mobile goes after Lemonade for color trademark violation
Did you hear? T-Mobile is suing property and casualty insurance company Lemonade over its use of the color magenta. If that sounds ridiculous, well, it kind of is on the surface, but as any marketer knows, color is a key component of a brand's visual identity. Color trademarks play an important role in preserving the … Continue reading T-Mobile goes after Lemonade for color trademark violation
PR basics for the uninitiated
Raise your hand if people have ever given you a blank stare when you tell them you do PR. (Me! Me!) A number of you probably have your hands raised too. And if you do, this article may be useful. It’s not that people haven’t heard of PR so much as that they just don’t understand what it is. … Continue reading PR basics for the uninitiated
Restless Wanderer: Cherry blossoms in D.C.
One of the biggest perks of business travel is being able to check out new cities. This year, I was lucky enough to be in Washington, D.C., during peak cherry blossom week! I met my mom, who lives in the D.C. area, that evening, and we made it to the Tidal Basin and Jefferson Memorial … Continue reading Restless Wanderer: Cherry blossoms in D.C.
Restless Wanderer: Camping Moab and Mars
Like many people, getting back to nature reinvigorates my soul. Long road trips. Hanging out by campfires. Camping under the stars. OK, we're in a tent, but you get my point. In 2016, we drove out to Colorado from Atlanta with our two pups to camp for about a week. This year, we decided to … Continue reading Restless Wanderer: Camping Moab and Mars
April M. Phillips, APR 